SastaBazar
Wholesale grocery marketplace for kiryana stores in Lahore, moving PKR 3.5M in monthly orders.
The business
Problem. Lahore's 40,000 kiryana stores buy stock through a chain of middlemen, losing 8–12% margin and half a working day per restock trip.
Solution. An Urdu-first ordering app plus next-morning delivery from our own micro-warehouse. Store owners order at 10pm, stock arrives before opening.
Model. 6–9% margin on goods sold, plus placement fees from FMCG brands wanting shelf priority. Average order value PKR 18,000.
Market. Kiryana and general stores in Lahore — 40,000 stores, PKR 30B+ annual restocking spend.
Competition. Traditional wholesale markets and two funded B2B players focused on Karachi. We win on delivery reliability and Urdu-first UX.
Traction
Monthly revenue
PKR 2M–4M monthly
Customers
640 active stores
Months operating
26
Growth
11% MoM
Crossed 600 active stores in April 2026. Repeat order rate 78%.
Team
Ayesha Tariq
Co-founder & CEO
Former category manager at a leading FMCG distributor. Grew up in her family's kiryana store in Ichhra.
Team of 19 · LinkedIn
Use of funds
Second micro-warehouse (40%), inventory working capital (40%), two field sales hires (20%).