Thanda Meetha
Packaged traditional desserts sold through 300+ retail stores in Punjab.
The business
Problem. Traditional desserts like kheer and gajar ka halwa are either homemade or sold loose at sweet shops with no shelf life, no branding and no consistency.
Solution. Factory-packed single-serve traditional desserts with 21-day refrigerated shelf life, stocked in supermarket chillers next to imported yogurts at half the price.
Model. Distribution through modern trade and top general stores. 42% gross margin ex-factory. Listed in two national supermarket chains.
Market. Urban grocery shoppers across Punjab; the packaged dessert category is growing 18% annually.
Competition. Loose sweet shops and imported desserts. We're the only branded local player in the chiller.
Traction
Monthly revenue
PKR 1M–2M monthly
Customers
300+ stocking stores, 45,000 units/month
Months operating
36
Growth
5% MoM
Second national chain listing signed May 2026. Ramzan season sold out three weeks early.
Team
Khadija Imran
Founder & CEO
Food technologist who spent six years in dairy manufacturing before productising her grandmother's kheer recipe.
Team of 26 · LinkedIn
Use of funds
Cold-chain van fleet (40%), production line automation (40%), trade marketing (20%).